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6 Reasons Why SEO Might Not Be Right For Your Business
6 Reasons Why SEO Might Not Be Right For Your Business There's not much point in achieving first page Google rankings for keywords that are searched for only a handful of times a month. If the most relevant keywords for your business have minimal volume, then you're unlikely to reach the critical mass of click-throughs necessary to generate ROI for your SEO investment. (Companies fall into the trap of investing in low-volume keywords because it feels good when they see themselves ranking well. The moral to the story is this: Always track sales leads or revenue generated from your SEO campaign and assess results based on that.)
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